Our First Annual Holiday Art Sale was a great success! In fact, it was magical - Hurrah! We really had no expectations for how it would go this first time, and now we're already talking about doing it again next year.
What we did right:
Homemade (but professional-looking) signs with balloons, strategically placed at key intersections. Also balloons on my mailbox and front porch.
Postcard mailings to friends and previous clients (can't beat the deals from VistaPrint)
Free announcement in the local paper
Refreshments - Mulled Cider, brownies, cookies, misc. sweets
Variety of art media and prices
Each artist took responsibility for some part of the planning and preparation
Holiday decorations were kept simple
It was not a problem that we didn't take credit cards. No one even asked.
Free Raffle for Gift Certificate to the Shelburne Arts Co-op (each artist contributed $5)
What we'd change:
Make more art!
Send more postcards - These proved to be our best advertising, and probably 80% of the shoppers were people we knew.
Attach the signs to WOOD stakes! The ground was frozen hard which made it nearly impossible to push the wires in!
Personally, since the sale was at MY home, I'd start my housecleaning earlier - maaayyyybe
I promised photos of the new boxes I made for the show but 3 of the newest sold, along with some older ones. You'll have to wait.
I would love to hear from anyone who's done one of these types of sales. Any advice you have to share would be welcome. There's always room for improvement.
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